D>#EXECUTE_ION

#RECOMMENDATE_ION, WORDS

#BREAK_IN_ #BARRIER_S_

Work on the weak points to run the project

#COGNITIVES_

#RAISE_IN_ #AWARENESS_ OF_ THE_ #NEED_FOR_CHANGE_
Seeing to believe: evidence through direct experience.
Disgruntled customers: know the opinion of customers first-hand.

#RESOURCE_S_

#OVERCOME_ #RESOURCE_ #LIMITATION_S_
Hot Areas: redirect resources towards maximum results with minimal resources.
Cold areas: redirect the resources of the less demanded points.
Negotiate: analyze and exchange resources between departments.

#MOTIVATIONAL_

#ACT_ #CONTINUOSLY_ #ACCORD_IN_ THE_ #STRATEGY_
Leaders: focus on key influential people.
Fish tank: transparency, inclusion and equity.
Highlight visible and repeated actions of key people.
Fragmented responsibilities: atomize so that the organization changes by itself.

#POLITIC_S_

#OPPOSITION_ BY_ #POWERFUL_VESTED_INTEREST_S_
Counselor for senior management: use a right hand with experience in the company.
Empower the angels and silence the demons: seek support and isolate the opponents.
Advertisements

F>#COOPERATE_ION

#RECOMMENDATE_ION, WORDS

#FAIR_PROCESS_

Improving the performance of the project from inside

#PARTICIPATION_

Democracy and cooperation of the entire company in the preparation and execution of the strategy
#DIRECT_ION_
Have better perspectives and ideas. Take better decisions
#TEAM_
More compromise and motivation. Intellectual and emotional recognition.

#EXPLANATION_

Comprehension by the entire company of the evolution and execution of the strategy
#DIRECT_ION_
More clarity and bettter evaluation.
#TEAM_
More cooperation and self-confidence.

#EXPECTATIONS_

Responsibility of the entire company in the development and execution of the strategy
#DIRECT_ION_
More efficient. Possibility to evaluate objectives.
#TEAM_
Self-responsable and focused. Creating the will of superation.

G>#PROFIT_ABLE

#RECOMMENDATE_ION, WORDS

#DO_WEALTH_DOING_GOOD_

Define the way to guarantee the benefits on your project

#BALANCE_

Determine the resources needed to develop your project and the time to return to the balance point

#INVESTMENT_ AND_ #CREDIT_
Do your project needs resources to begin? Will you need a perodic amount of invest? When will you return it?
#ESTIMATE_IN_
How many products and/or services will you be able to offer each month? Will increase during the next year? When will you arrive to the balance point?
#COST_S_
What are the fixed structure of your project? And the variable? Could you reduce any of them while offering the same or better product and/or service?
#BENEFIT_S_
How will you omptimize your benefits? What average respect the costs have your products and/or services?

#MARKET_IN_

Define strategies that helps you to achieve your goals

#PRICE_IN_
Could you improve your benefits by creating an strategy for your prices?
#TARGET_IN_
Do you know who are the users of your product and/or services? Do you focus your resources on impact on them? Do you know how effective are your strategies?
#PERSUASION_
Do you prepare your aproaching to your customers? Are you an expert of your product and/or service?

#COOPERATIVE_

A model of enterprise for the benefit of people

#WORKER_S_
Improve the efficiency of your project by letting a part of the benefits to the people involved in the project. Ensure a basic income for those working.
#EQUALITY_ AND_ #TRANSPARENCY_
Create a clear environment will help the project to have a richer perspective.
#FORMATION_
Define a frame to allow the personal and labor development of the people involved in the project..

H>#TARGET_IN

#RECOMMENDATE_ION, WORDS

#EXPERT_ IN_ #YOUR_USER_S_

Define who may want your product and/or service

#OFFER_IN_

Discover the main reasons why customers do not get your product or services

NOT_ #CONVERT_IN_
1> #COST_S_vs_ #INVEST_ Not willing to pay what they are taking
2> #BRAND_ Do not know you or even that you exist
3> #LOCATION_ Customers do not find you

#CUSTOMER_S_

Know them good and comunicate in a clear and direct way

#POSITION_
Create a particular perception of a product and/or serice and its image to make an space in the customers mind respect the competitors
#OBSERVATE_ION_
Know which kind of rol in the process are you talking to.
1> INITIATOR
2> INFLUENCER
3> DECISOR
4> BUYER
5> FINANCER
6> USER
#EMPATHY_
Find indicators to know what kind of information requeries your listener and how preferes to receive it.
#SATISFIED_
The customer is not always right, but you will always try to make them feel happy to meet you. Remember there’s situations that are not your fault. Do not take negative energies.

#MARKET_IN_

Define a clear way to reach to people interested in your product and/or service

#OBJECTIVE_S_
Do you know what do want to achieve? Can you measure it? When willyou begin and end?
#PROMOTION_PLAN_
Will you do any action to achieve it? When? How many will you spend?
#CAMPAIGN_
Will you repeat this kind of action?
#BROADCAST_IN_
What tools will you use to arrive to your target? Will you need to invest?
#CONVERSION_
How will you measure the average of effort vs return? Did compensate the effort?
#SALE_
Did people get your product and/or service’
#POST_SALE_
Is people still happy once finished the transaction? Still can reach them? Can they stay in contact with you?

I>#PLAN_IN

#RECOMMENDATE_ION, WORDS

#THOUGHT_FUL_ #MOVEMENT_

#GET_IN_THING_S_DONE_

Define the tasks and responsabilities to achieve the goals and do them.
#GO4_IT_
Compile the tasks to be done
Define what kind of task are them.
Organize the tasks and the need to do them.
If you need less than two minutes, just do them.
#RESPONSABILITES
Define the activities to be done by a department.
Define the objectives of a department.
Define the responsables of the activities.
Define the personal objectives of each person in the team.
Review and adjust the objectives achieved.

#ACTION_PLAN_

Provide a clear picture of how a team, section or department will contribute to the achievement of the organisation’s strategic goals.
#OBJECTIVE_S_
What will you want to achieve? Which need will you cover?
#ACT_ION_S_
How will you do it? How will you prepare to do it?
#IMPEDIMENT_S_
Identify what problems could you probably find to achieve you goal.
#SOLUTION_S_
What will you do to solve the problems?
#DEAD_LINE_
FIx dates to begin and end the action.
#MESURE_IN_
 Determine parameters that help you to identify the results during and at the end of the project.

J>#INNOVATE_ION

#RECOMMENDATE_ION, WORDS

#FOCUSED_ #DIVERGENT_ #CLEAR_

Define a new space inside your sector

A> #VALUE_CURVE_

Create a graphical representation of the relative performance of a company respect to the competitive variables of the sector will help you to find your own market space.
#SECTOR_
Define the key concepts that determine the sector of your idea.
#COMPETITION_
Analize what are the principal participants in the market space doing. Put values to the key concepts. Represent the curves defined by the comptetition.
#FOUR_ACTION_S_
Draw your own value curve and create your own space by differentiating inside the sector.
1> #REMOVE_IN_ Variables that the sector takes for guaranteed and should be eliminated and reduced.
2> #REDUCE_IN_ Variables that should be reduced below the standard.
3> #INCREASE_IN_ Variables that should be increased avobe the standard.
4> #CREATE_IN_ Variables that sgould be created that the sector has never offered. 

B> #SIXTH_WAY_S_

Analize and idintify correctly opportunities for creating new spaces.
1> #ALTERNATIVE_SECTOR_S_ Explore the indirect competition
2> #STRATEGIC_GROUPS_ Explore the spaces inside each sector
3> #BUYER_S_CHAIN_ Redifine the buyers group of the sector
4> #COMPLEMENTARY_ Explore differents services and/or productS of your own product or service.
5> #ORIENTATION_ Reform the basis of the sector by emotions and/or functionality.
6> #NEW_TENDENCIES_ Look further inside the sector

C> #NO_CLIENT_S_

Observing those who are not interested in your product may help you to find another market space by understanding what you should offer them.
LEVEL_ONE_ Almost no clients
LEVEL_TWO_ Do not want to take part of the market
LEVEL_THREE_ Unexplored as clients

K>#DIRECTION

#RECOMMENDATE_ION, WORDS

#HOLISTIC_ #PERSPECTIVE_

Watching the hole spectrum helps to achieve the objectives

#LOGIC_ AND_ #EMOTION_S

Is not just about analytics and reason, there is intuition and feelings too.
#INSPIRE_IN_ A_ #FUTURISTIC_VISION_
A> #PROJECT_ION_ Take all your knowledge, failures and experiences in a fruitful frame and design the solutions, connections and collaborations to make your idea work. On contrary, it will be just an idea.
B> #OBJECTIVE_S_ Setting goals is not easy. Definetely you may create expectation that could lead to a disappointment. In the other hand if you do not put the flag to mark the direction and begin to move, nothing will happen. With time you will learn to be more accurate and became smoother.
J> #INNOVATE_ION_ Win the competetion without trying to defeat it, offering products or services with less costs for the company and much more value for the user.
L> #IMPACT_ Offering ecological and fairtrade products and/or services gives more value to your products and/or services. Get ahead to this tendency that is coming to stay.
#PLANIFICATE_ION_
E> #ORGANIZATE_ION_ If you are able to visualize each part of the process to reach the final goal of giving what you have promised to the user, you will be able not only to detect what is working or not, but to improve and make the process more effective and efficient.
I> #PLAN_IN_  There’s an equilibrium between overthinking each step and moving without a clear and mesurable objective. Find the way to define with head your steps looking forward the next action.
M> #ACT_ION_ Determine each of the parts of your project and be prepared to take the decisions needed to ensure its durability in time.
#REALISTIC_
G> #PROFIT_ABLE_ If your project does not have profits, the 97% of the people won’t believe in your idea. Wake up, this is reality.
H> #TARGET_IN_ If you know your product and/or service it will be easy to identify and offer it to the people who really want them. We live in a globalized and with too much information if you are not clear, direct and focus probably you will not achive your goals.
#SELF_CONFIDENCE_
C> #DETERMINATE_ION_ Taking decisions it is part of this process. It’s hard beacuse you never know exactly what would happen in the future. As more information you have, less risked will be your steps. Remember that you are not alone, share responsabilities and opinions.
N> #PITCH_ If you have prepared correctly each step of your project, should be easy to explain it in a comfortable and understanding way. People should be amazed about your idea. If still have weak points, you will notice it. Work on it.
#MOTIVATION_
D> #EXECUTE_ION_ Detect all the possible obstacles to run the strategy defined and work to solve them. It is time to put the engine on and nothing should malfunction the process.
#F_COOPERATE_ION_ Create a convincing and valueble proposition that maximizes benefits and empowers the team that develops it.
#COACH_IN_
#B_OPEN_ It is not just about bussiness, it also abut emotions and human beings. Hear the needs and fears of your team, help them and improve the productivity and happiness level inside your project.

L>#IMPACT

#RECOMMENDATE_ION, WORDS

#ADD_IN_ #VALUE_

Know what exactly offer your project

#CARE_IN_ ABOUT_

#DEMOCRACY_
Active participation in the decisions, not only will improve the project, but will unifiy the values and compromise.
#PERSONAL_DEVELOPMENT_
Improving the knowledge and preparation of the team will give more tools and solutions to the project. Letting people find a balance between working and their lifes will help to have a happier team and a better environment.
#EQUALITARY_
Be aware and improve women rol inside the project by having a gender perspective and equalitary policy.
#FAIRTRADE_
Taking care about the job conditions of the team and know with detail the real job conditions that your suppliers have. Working with certified enterprises may be a solution.
#TRANSPARENCY_
Let everybody know about the reality of your project is sign of trust towards your customers and/or users and a healthy iniative for a more fair and clean systems.
#ETHICAL_FINANCE_
Using banking and another credit solutions that work with transparency, invest in ecological and fairtrade projects and use the money in a responsable way.
#SOCIAL_TRANSFORMATION_
Contribute to build a better and fair environment from the social-economic activity.
#ECOLOGY_
Work with a responable perspective to the environment with the productions, trade and mobility. Use certified solutions.
#PROXIMITY_
Know and improve the needs of the reality of the near environment.

M>#ACT_ION

#RECOMMENDATE_ION, WORDS

#WORK_IN_ #TIME_

Click here to open your #PROJECT_file

#ANSWER_ OR_ #LEAVE_IT_

#EXECUTIVE_PROJECT_
What is your project? Will it make profit? Do you need to invest to developed it? How many time will you need to fund back your invesment?
#OBJECTIVE_S_ AND_ #STRATEGY_
Which needs does your project cover? And how will it do it? What makes it different from the competence?
#PRODUCT_ AND/OR_ #SERVICE_
What do it offer to the users?
#OPERATIONAL_PROCESS_
Can you define the process to make it happen from the departing point to the user?
#COST_S_ AND_ #FINANCIAL_PLAN_
Do you know how many resources do you need to make it happen?
#MARKET_IN_
Do you know who is your target? How will you get to users?
#TEAM_
Will you do it alone? Will you need more people to developed? Who will you need?

N>#PITCH

#RECOMMENDATE_ION, WORDS

#CATCH_IN_ #ATTENTION_

Resume your project in 60 seconds

#OBJECTIVE_S_ #TARGET_ #ACT_ION_

#PRESENTATION_
Who are you? Where are you doing it?
#HOOK_
What is the goal of the project?
#VALUE_
Why do you want to achieve this goal?
#PROBLEM_
Create curiosity with a provocative question defining the need.
#SOLUTION_
Explain how will this project solve the problem.
#OPPORTUNITY_GENERATOR_
Which is the beneffit and value for the listener? Which is the advantage from the competence?
#CLOSE_IN_TIME_
Ask for an action in a defined time frame to achieve it.