Work on the weak points to run the project


Seeing to believe: evidence through direct experience.
Disgruntled customers: know the opinion of customers first-hand.


Hot Areas: redirect resources towards maximum results with minimal resources.
Cold areas: redirect the resources of the less demanded points.
Negotiate: analyze and exchange resources between departments.


Leaders: focus on key influential people.
Fish tank: transparency, inclusion and equity.
Highlight visible and repeated actions of key people.
Fragmented responsibilities: atomize so that the organization changes by itself.


Counselor for senior management: use a right hand with experience in the company.
Empower the angels and silence the demons: seek support and isolate the opponents.




Improving the performance of the project from inside


Democracy and cooperation of the entire company in the preparation and execution of the strategy
Have better perspectives and ideas. Take better decisions
More compromise and motivation. Intellectual and emotional recognition.


Comprehension by the entire company of the evolution and execution of the strategy
More clarity and bettter evaluation.
More cooperation and self-confidence.


Responsibility of the entire company in the development and execution of the strategy
More efficient. Possibility to evaluate objectives.
Self-responsable and focused. Creating the will of superation.




Define the way to guarantee the benefits on your project


Determine the resources needed to develop your project and the time to return to the balance point

Do your project needs resources to begin? Will you need a perodic amount of invest? When will you return it?
How many products and/or services will you be able to offer each month? Will increase during the next year? When will you arrive to the balance point?
What are the fixed structure of your project? And the variable? Could you reduce any of them while offering the same or better product and/or service?
How will you omptimize your benefits? What average respect the costs have your products and/or services?


Define strategies that helps you to achieve your goals

Could you improve your benefits by creating an strategy for your prices?
Do you know who are the users of your product and/or services? Do you focus your resources on impact on them? Do you know how effective are your strategies?
Do you prepare your aproaching to your customers? Are you an expert of your product and/or service?


A model of enterprise for the benefit of people

Improve the efficiency of your project by letting a part of the benefits to the people involved in the project. Ensure a basic income for those working.
Create a clear environment will help the project to have a richer perspective.
Define a frame to allow the personal and labor development of the people involved in the project..




Define who may want your product and/or service


Discover the main reasons why customers do not get your product or services

1> #COST_S_vs_ #INVEST_ Not willing to pay what they are taking
2> #BRAND_ Do not know you or even that you exist
3> #LOCATION_ Customers do not find you


Know them good and comunicate in a clear and direct way

Create a particular perception of a product and/or serice and its image to make an space in the customers mind respect the competitors
Know which kind of rol in the process are you talking to.
Find indicators to know what kind of information requeries your listener and how preferes to receive it.
The customer is not always right, but you will always try to make them feel happy to meet you. Remember there’s situations that are not your fault. Do not take negative energies.


Define a clear way to reach to people interested in your product and/or service

Do you know what do want to achieve? Can you measure it? When willyou begin and end?
Will you do any action to achieve it? When? How many will you spend?
Will you repeat this kind of action?
What tools will you use to arrive to your target? Will you need to invest?
How will you measure the average of effort vs return? Did compensate the effort?
Did people get your product and/or service’
Is people still happy once finished the transaction? Still can reach them? Can they stay in contact with you?





Define the tasks and responsabilities to achieve the goals and do them.
Compile the tasks to be done
Define what kind of task are them.
Organize the tasks and the need to do them.
If you need less than two minutes, just do them.
Define the activities to be done by a department.
Define the objectives of a department.
Define the responsables of the activities.
Define the personal objectives of each person in the team.
Review and adjust the objectives achieved.


Provide a clear picture of how a team, section or department will contribute to the achievement of the organisation’s strategic goals.
What will you want to achieve? Which need will you cover?
How will you do it? How will you prepare to do it?
Identify what problems could you probably find to achieve you goal.
What will you do to solve the problems?
FIx dates to begin and end the action.
 Determine parameters that help you to identify the results during and at the end of the project.




Define a new space inside your sector


Create a graphical representation of the relative performance of a company respect to the competitive variables of the sector will help you to find your own market space.
Define the key concepts that determine the sector of your idea.
Analize what are the principal participants in the market space doing. Put values to the key concepts. Represent the curves defined by the comptetition.
Draw your own value curve and create your own space by differentiating inside the sector.
1> #REMOVE_IN_ Variables that the sector takes for guaranteed and should be eliminated and reduced.
2> #REDUCE_IN_ Variables that should be reduced below the standard.
3> #INCREASE_IN_ Variables that should be increased avobe the standard.
4> #CREATE_IN_ Variables that sgould be created that the sector has never offered. 


Analize and idintify correctly opportunities for creating new spaces.
1> #ALTERNATIVE_SECTOR_S_ Explore the indirect competition
2> #STRATEGIC_GROUPS_ Explore the spaces inside each sector
3> #BUYER_S_CHAIN_ Redifine the buyers group of the sector
4> #COMPLEMENTARY_ Explore differents services and/or productS of your own product or service.
5> #ORIENTATION_ Reform the basis of the sector by emotions and/or functionality.
6> #NEW_TENDENCIES_ Look further inside the sector


Observing those who are not interested in your product may help you to find another market space by understanding what you should offer them.
LEVEL_ONE_ Almost no clients
LEVEL_TWO_ Do not want to take part of the market
LEVEL_THREE_ Unexplored as clients




Watching the hole spectrum helps to achieve the objectives


Is not just about analytics and reason, there is intuition and feelings too.
A> #PROJECT_ION_ Take all your knowledge, failures and experiences in a fruitful frame and design the solutions, connections and collaborations to make your idea work. On contrary, it will be just an idea.
B> #OBJECTIVE_S_ Setting goals is not easy. Definetely you may create expectation that could lead to a disappointment. In the other hand if you do not put the flag to mark the direction and begin to move, nothing will happen. With time you will learn to be more accurate and became smoother.
J> #INNOVATE_ION_ Win the competetion without trying to defeat it, offering products or services with less costs for the company and much more value for the user.
L> #IMPACT_ Offering ecological and fairtrade products and/or services gives more value to your products and/or services. Get ahead to this tendency that is coming to stay.
E> #ORGANIZATE_ION_ If you are able to visualize each part of the process to reach the final goal of giving what you have promised to the user, you will be able not only to detect what is working or not, but to improve and make the process more effective and efficient.
I> #PLAN_IN_  There’s an equilibrium between overthinking each step and moving without a clear and mesurable objective. Find the way to define with head your steps looking forward the next action.
M> #ACT_ION_ Determine each of the parts of your project and be prepared to take the decisions needed to ensure its durability in time.
G> #PROFIT_ABLE_ If your project does not have profits, the 97% of the people won’t believe in your idea. Wake up, this is reality.
H> #TARGET_IN_ If you know your product and/or service it will be easy to identify and offer it to the people who really want them. We live in a globalized and with too much information if you are not clear, direct and focus probably you will not achive your goals.
C> #DETERMINATE_ION_ Taking decisions it is part of this process. It’s hard beacuse you never know exactly what would happen in the future. As more information you have, less risked will be your steps. Remember that you are not alone, share responsabilities and opinions.
N> #PITCH_ If you have prepared correctly each step of your project, should be easy to explain it in a comfortable and understanding way. People should be amazed about your idea. If still have weak points, you will notice it. Work on it.
D> #EXECUTE_ION_ Detect all the possible obstacles to run the strategy defined and work to solve them. It is time to put the engine on and nothing should malfunction the process.
#F_COOPERATE_ION_ Create a convincing and valueble proposition that maximizes benefits and empowers the team that develops it.
#B_OPEN_ It is not just about bussiness, it also abut emotions and human beings. Hear the needs and fears of your team, help them and improve the productivity and happiness level inside your project.




Know what exactly offer your project


Active participation in the decisions, not only will improve the project, but will unifiy the values and compromise.
Improving the knowledge and preparation of the team will give more tools and solutions to the project. Letting people find a balance between working and their lifes will help to have a happier team and a better environment.
Be aware and improve women rol inside the project by having a gender perspective and equalitary policy.
Taking care about the job conditions of the team and know with detail the real job conditions that your suppliers have. Working with certified enterprises may be a solution.
Let everybody know about the reality of your project is sign of trust towards your customers and/or users and a healthy iniative for a more fair and clean systems.
Using banking and another credit solutions that work with transparency, invest in ecological and fairtrade projects and use the money in a responsable way.
Contribute to build a better and fair environment from the social-economic activity.
Work with a responable perspective to the environment with the productions, trade and mobility. Use certified solutions.
Know and improve the needs of the reality of the near environment.




Click here to open your #PROJECT_file


What is your project? Will it make profit? Do you need to invest to developed it? How many time will you need to fund back your invesment?
Which needs does your project cover? And how will it do it? What makes it different from the competence?
What do it offer to the users?
Can you define the process to make it happen from the departing point to the user?
Do you know how many resources do you need to make it happen?
Do you know who is your target? How will you get to users?
Will you do it alone? Will you need more people to developed? Who will you need?




Resume your project in 60 seconds


Who are you? Where are you doing it?
What is the goal of the project?
Why do you want to achieve this goal?
Create curiosity with a provocative question defining the need.
Explain how will this project solve the problem.
Which is the beneffit and value for the listener? Which is the advantage from the competence?
Ask for an action in a defined time frame to achieve it.